Interior Designer Michal Han
Partner tecnico
Innovate Ltd
Anno progetto
Tel Aviv, Israel
Anno completamento

The project concerning public spaces and the main entrance of the W Prime towers began as a real and actual emotional and sensual experience. Even before defining the shapes, the compositions and the colors, the established aim was to offer the visitors a strong and unique experience in the very same moment in which they cross the threshold of the building. It was decided to focus on the central part of the structure providing a sense of smoothness and softness obtained thanks to the concrete tiles that transmit the effect of light and precious crumpled silk sheets as if they were part of a huge iceberg.

The gaze quickly settles on the reception desk featuring soft and sensual curves. The whole building is surrounded by very inviting sitting rooms and armchairs that invite guests to try them out. The emotional experience experienced by the visitors is therefore continuous and involves them in every occasion: inside the elevators as well as in the single dwelling units. The construction includes a wide choice of different spaces and functionalities, which could be enclosed in a single and complete creation thanks to the sophisticated use of shapes and materials.

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